Business Fundamentals are collections of Harvard Business School background materials, reflecting HBS courses and complete self-study guides. This collection includes five references, a Harvard Business School case study, and one article each of Harvard Business Review, California Management Review, and Business Horizons. The collection includes the tools, principles and issues related to conceptualizing and managing the development of new products. These include: "New Product Development Imperative", "Product Development: A customer-centered approach," "Note on user study", "New Product Commercialization: Common Mistakes," "Determination of next-generation products: a view from the inside," "Development products on the Internet Time "," IDEO Product Development "and" product rejuvenation. less risky alternative to product innovation "Each item is preceded by a summary, an outline, learning objectives, and a number of questions, ideas and teachings." Hide
by Conrad Berenson, Marco Iansiti, Thomas J. Kosnik, V. Kasturi Rangan, Stephen Thomke, Gary S. Lynn, Iris Mohr-Jackson, Behnam Tabrizi, Rick Walleigh, Stephen S. Kolesnik, Alan MacCormack 168 pages. Publication Date: March 6, 2002. Prod. #: 9896-SBB-ENG
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