New product innovation is a strategic business activity that requires considerable financial resources and management attention. Most of the launch of new products, not because existing methods are not able to predict accurately their commercial success. Describes the market method to address this gap. This method benefits from the power of the "wisdom of crowds", allowing people to interact in an active market is regulated by well-defined rules. These markets to motivate people to communicate freely through the price discovery process. Prediction markets tend aggregation of information from a large group of diverse individuals, encouraging active participation. A show of force in the markets with real-world examples of applications in various industries. "Hide
by Teck-Hua Ho, Kay-Yut Chen Source: California Management Review 16 pages. Publication Date: November 1, 2007. Prod. #: CMR382-PDF-ENG
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