New merchandise innovation is a strategic business activity that involves critical financial resources and managerial attention. New product launches fail because existing methods are not able to predict their commercial accomplishment precisely. Describes a market-based method to deal with this gap.
New Product Blockbusters The Magic and Science of Prediction Markets Case Study Solution
These marketplaces move people to share information through a price discovery process. By supporting active participation prediction markets seek advice aggregation from a big group of diverse individuals. Illustrates the power of the markets with actual program examples from a wide assortment of sectors.
PUBLICATION DATE: November 01, 2007 PRODUCT #: CMR382-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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