New Frontier of Experience Innovation Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

As competition increases and declining profits, managers are under pressure to create an overwhelming value. Traditional recipes, such as cost reduction, reengineering and outsourcing, while critically important, can not solve this problem. The need to innovate more than ever, but the focus of innovation must change, say the authors. For synthesis of trends in society and in the beginning of the experiment in such companies as General Motors, LEGO, and Medtronic, the authors paint a picture of the "next practices" of innovation in which the locus of value creation will inevitably shift from products and services "experience environments." The purpose of innovation experience not to improve the product or service itself, but in order to co-create the environment in which personalized, Evolvable experience goals, products and services are the means to achieve this goal. Profitable growth results of individual consumers together to create their own unique values that are supported by the network companies and consumer communities. From this perspective, the authors said, managers need to learn how to view the existing and new technologies are not as amplifiers of products, features and functions, but as mediators of experience. They offer examples of how technological capabilities, such as miniaturization , network communication, and adaptive learning, promote innovation experience from companies such as Sony, Apple, Microsoft, and TiVo, illustrating their claims that the technology will be a key mediator in the start of a trend to experience innovation. "Hide
by CK Prahalad, Venkatram Ramaswamy Source: MIT Sloan Management Review 9 pages. Publication Date: July 1, 2003. Prod. #: SMR100-PDF-ENG