NEW BUSINESS MODELS AT HEISE MEDIEN: HEADING FOR THE DIGITAL TRANSFORMATION Case Solution
The case puts the trainees in the function of Dr Alfons Schrader, the CEO of Heise Medien GmbH & Co KG (Heise Medien). Heise Medien is one of the biggest and most crucial publishers of publications for the Info and Interaction Innovation (ICT) market, publishing likewise the biggest German-language ICT print publications, the c't. Schrader's difficulty is to establish a business design for the still effectively running Heise Medien with its online and offline formats and its occasions. The case explains the affordable setting in the German publishing market in the section of ICT in the more comprehensive sense, consisting of standard publications, like the c't, as well as rate contrast sites, online publications for semi-professional professional photographers and occasions and info for the maker scene.
This is just an excerpt. This case is about Business
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