Identifies and describes ways to classify network utility software "applets", such as RealPlayer RealNetwork, in Macromedia Shockwave, and ICQ from AOL, which are downloaded via the Internet. Networking tools to extend the basic features of a web browser to allow users to complete specialized tasks, such as access to the "rich" media files (audio, video, animation) or chat in real time with other users. Discusses the economic model for network utility providers, focusing on their income and expense drivers. Discusses some of the challenges they face in establishing technical standards, as well as the tactics that they can use to improve your chances of success. Based on this analysis, the last section discusses winning utility network providers from the aggressive growth strategies. "Hide
by Thomas R. Eisenmann, Alistair Brown, 13 pages. Publication Date: December 21, 2000. Prod. #: 801309-PDF-ENG
Related Case Solutions & Analyses:
Pan Boricua: Developing a Market Strategy for the Hispanic Market in the United States
Transkin Income Fund: Leading Entrepreneurial Teams
Wanxiang Group: Chinese Companys Global Strategy
Hong Kong Economic Times Group: Diversification and Differentiation
Estee Lauder and the Market for Prestige Cosmetics
The US-USSR Grain Agreement
Knowledge Research Issues
Meadowlands
GMs Plant-X Brazil
Aggregate Demand and Aggregate Supply
