Netflix the Second Act: Moving into Streaming Harvard Case Solution & Analysis

Netflix the Second Act: Moving into Streaming Case Study Solution

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After taking into consideration the dilemma faced by the company, it is to notify that the company should focus on the needs of individual subscribers with the ultimate objective of creating the long-term customer retention.The company needs to target the customer funded streaming subscription segment.

The company should experiment with the affordable pricing strategies. It should offer its services at affordable prices in order to retain its existing customers, and attract the new customer base.  This is due to the fact that the price makes a huge and significant difference when competing with the market competitors in the market. It should keep the cheaper pricing model that would most likely speed up the growth of the company across new and existing audiences.
Not only this, it is suggested that the company should generate the largest consumer market share by assimilating its internet based visual content via licensing content with the filmmakers and television networks.

Additionally, the company should use consumer data mining for the purpose of identifying that for which content the consumer pay more in order to evaluate each agreement of licensing cost. It should make an effort in focusing on the product pricing being marketed. Since, the stakeholders of the company have been concentrating on offering the services at reasonable prices for all the customers in order to capture the larger audience, instead of focusing on affluent customer demographic.The company should carry out following steps:

1. Offer its services by adapting value-based pricing strategy,which would allow the company to measure the output on the basis of how much value the company delivers to its customer in relation to the alternatives available in the market. The company should offer value through its services by investing in making a right pricing decision. At the value-based pricing, the company should offer compelling and quality content to its customers, for which the customers would be willing to pay. It is important for the company to maintain the customer base and profit margin.(Dholakia, 2016).
2. It should offer unlimited video streaming to its current or existing customer base without any extra cost in order to retain the existing customers.

It should also increase the international penetration,and it should focus on taking aggressive action by focusing on selling its services in overseas market for the purpose of increasing the market share.(Prahalad, 2005)...........

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