Netflix embraced an aggressive growth strategy to create itself as an international force in the video streaming business. To thus cement its leading position in the market, Netflix invested greatly in the creation of in house content. Into a total of 190 nations, to cope with slow increase in the domestic market, the company announced an aggressive expansion of its services in January 2016, thereby giving Netflix coverage over virtually the whole world.
Netflix faced the need to satisfy local preferences, competition with domestic adversaries, and regulatory compliance issues in its targeted markets. Was the enormous price of this kind of aggressive expansion strategy the right path for the firm?
PUBLICATION DATE: April 26, 2016 PRODUCT #: W16236-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
Related Case Solutions & Analyses:
Entrepreneurial Leadership at Maritime Bus
Recovery in Aurora: The Public Schools’ Response to the July 2012 Movie Theater Shooting (A)
Someone to watch over me: The integration of privacy and corporate social responsibility
Thought Leader Interview: Don Tapscott
Adult Life Stages
Leading Across Cultures at Michelin (A)
The Carlyle Group
Big Spaceship: The Evolving Agency
Advanced Leadership Pathways: Alberto Mora and the Costs and Consequences of Torture
The Pebble Mine (A): Role Play
