IMD-3-2246 © 2011
Michel, Stefan; Von Blumenthal, Sarah
This graphic case explains how in 1997 Reed Hastings launched an ingenious DVD rental service that got over 4 million customers by 2007.
Netflix (A) Business Model Innovation Case Study Solution
Netflix became the leader in innovation and client service within the subscription-based digital allocation service marketplace. Knowing goals: Discuss innovation and customer support.
Subjects: Start-up; Entrepreneurship; Innovation; Customer service
Settings: US ; DVD rental service; Subscription-based digital distribution service ; 2009 revenues USD 1.67 billion; >12 million subscribers in 2009 ; 1997-2009
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