NetApp had undertaken an award winning overhaul and updating of its channel strategy layout that accounted for 46 percent of North America sales in 2006.
Nonetheless, NetApp senior management announced they anticipated to grow revenue another 30% with half the growth coming from station sales in fiscal 2007. A number of dilemmas that had developed around the channel sales plan would have to be addressed to fulfill those aims.
PUBLICATION DATE: September 15, 2010 PRODUCT #: 511058-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING