IMD-3-2260 © 2011
Sjoblom, Leif
The case goes over the difficulty of reaching emerging low-income customers in West Africa. In the (A) case, Maggi was presented as an effective example of a special company design targeting this market.
Nestle’s PPP Strategy (B) Nescafe In West Africa Case Study Solution
The (B) case talks about whether this company design can be included other items. Knowing goals: To show an effective company design in reaching emerging customers at the bottom of the pyramid.
Subjects: Fast moving consumer goods; Africa; Bottom of the pyramid: Food distribution; Emerging markets
Settings: West Africa ; Food; Fast moving consumer goods ;
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