Nestle’s PPP Strategy (A): The Emerging Opportunity Of Maggi In West Africa Harvard Case Solution & Analysis

IMD-3-2259 © 2011
Sjoblom, Leif

The case goes over the difficulty of reaching emerging low-income customers in West Africa. Nestlé's Maggi, a brand name developed in West Africa more than 50 years earlier, offers an example of a distinct company design that targets such customers.

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The case goes over the sustainability of business design and to exactly what level it can be included other food. Knowing goals: To show an effective company design in reaching emerging customers at the bottom of the pyramid.

Subjects: Fast moving consumer goods; Africa; Bottom of the pyramid; Food distribution; Emerging markets
Settings: West Africa ; Food; Fast moving consumer goods

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