Nestle SA, in an attempt to incorporate sustainability into its business model, has recently established the NESCAFE Plan. This multi-faceted plan is based on creating value that is common. It emphasizes sustainability as a source of competitive advantage and wealth creation, rather than viewing sustainability as a cost to be incurred to minimize dangers and protect the business's standing.
Nestlé SA Nescafé Plan in China Case Study Solution
Nestle's creating shared value supervisor in the Beverages strategic business unit confronts two core predicaments in carrying out this strategy in China. In the short term, should Nestle purchase green coffee beans which are socially or environmentally certified (e.g., Fairtrade), or should it instead expand its attempts to work directly with farmers to develop better farming practices? More period, would a backward integration into coffee farming supply a better means of ensuring that sustainability is embedded in the business model?
PUBLICATION DATE: January 21, 2016 PRODUCT #: W15636-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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