Nestle Co. 's Refrigerated Foods division very successfully launched its Contadina brand pasta and sauces. The new product has reached nearly $ 100 million in sales in three years. Division now believes continuing the pizza line. This case is a detailed look at the use of modeling to predict the markets test the potential of the new product. "Hide
by V. Kasturi Rangan, Marie Bell Source: HBS Premier Case Collection 36 pages. Publication Date: October 28, 1994. Prod. #: 595035-PDF-ENG
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