Question NO. 1
From the analysis of Exhibit 13, 14 and 15 one can learn the following points. Takeout Pizza of Nestle Food Company is the leading product in terms of reputation, whether the company switches to the Assembled pizza from Contadina Pizza or not. Regarding the substitution it is clearly stated that Contadina Pizza is more popular than the assembled pizza.
The figures show that out of 200 people 115 people are in favor of Contadina Pizza while another test for the evaluation of assembled pizza shows that 104 people are in favor of Assembled Pizza and from the Exhibit 15, this fact further clarifies the above discussion. It can also been predicted from this information that Nestle Food Company may be intended to force people by introducing assembled pizza to make pizza by themselves of their choice which may cut few costs. Since the chart shows the least rating of frozen pizza, therefore it is recommended that this streamline should be discontinued.
Question NO.2
After analyzing test data for both products in their respective Exhibit, it is concluded that the Contadina Pizza and Pasta both have similar popularity. The response from the people regarding both products emphasizes the following attributes easily available, easy to prepare, taste and flavor and variety (referred to Exhibit 6). The most important point is the price.
The demographics of pasta as compared to pizza shows that the price of pasta is lower than the pizza about (3% favorable and 23% unfavorable shows Pasta as expensive while 21% and 44% in the case of Pizza). The single serving of pasta facilitates only two peoples costing $3.00 max for filled pasta, while the 12” pizza only serves two people costing $8 max. From the sample of 300 respondents, 75% of the peoples like to purchase pasta and in the case of pizza 58% would like to buy a pizza.
Question NO.3
In general the market for the pizza as compared to the pasta is relatively high due to the different types of taste available in pizza while pasta’s taste lineup was not as big. The future prospects regarding pizza and pasta in the form of the sales, popularity ease of availability, price and taste.
The popularity of pizza around the globe is much greater than the pasta. Moreover, ease of availability was greater in the pizza, the price of the pizza is relatively high, in terms of taste pizza has great varieties than pasta and also the freshness in pizza reflects more than pasta. In addition, the timing of preparation in pasta as compared to pizza is lower.
The above facts summarize that the opportunity of pizza is much greater than pasta as compared to their prospects. The similarities between the pizza and pastas are ingredients as well as both of them are fast foods.
Question NO.4
The success behind the pasta was due to its lower price than pizza and flexible in cooking. Pasta is also considered to be a healthier product than the pizza and it is also used to gain mass, which attracts most of the people. It has also become the essential food for the children, which was the biggest reason of its sales increment.
Pasta was introduced to people before the advent of pizza, which has also contributed at a significant scale in its success. Pasta was extensively marketed before the advent of pizza, which has also contributed in its success. In the few regions of the world, people do not prefer the pizza as compared to pasta because of the delicious taste of pasta as commented by the people of those regions. The price of pasta is lower than the price of the pizza and therefore, many people who belong to the middle and lower class families can easily afford pasta as compared to the pizza.Nestle Refrigerated Foods Contadina Pasta & Pizza Case Solution
Question NO.5
The volume estimation based on trial and repeat purchase of Pizza as compared to pasta shows the greater perceived opportunity for the NCFR which indicates that the pizza as compared to pasta will more successful in the future. Although the sales revenue of pasta as compare to pizza is high but the difference is not much as it looks like. Sales estimation of pizza is around $138 million as compared to pasta which has around $ 150 to @ $200 million sales. Despite of this newly arrival of pizza, his target market shows a greater result as compare to pasta which is about $96 million as compared to $77 million.................
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