IMD-3-2215 © 2011
Killing, Peter; Buechel, Bettina
Peter believed that Nestlé needs to go into the "market area" in between the standard food and drink market and the pharmaceutical market by producing foods that might postpone or even avoid health problem such as diabetes and Alzheimer's. With aging populations in the industrialized world, increasing health care expenses and continued advances in food science, Peter had no doubt that more and more pharmaceutical business, working from their science base, and food business, working from their market understanding and brand name stamina, would be brought in by the chance.
Nestlé Health Science S.A The Race To The Middle Case Study Solution
The obstacle for Nestlé was to move more decisively and rapidly to the middle ground in between the 2 existing markets, for this reason his characterization of the circumstance as a "the race to the middle." Knowing goals: The function of this case is to comprehend the function of a vision in improving the business and the requirement for its CEO to obtain buy-in from the board. In addition, the case provides readers a chance to take a look at the ramifications of the vision on a certain part of the company in regards to organizational design (Neslé Health Sciences).
Subjects: Vision; Strategy; Transformation; Acquisitions; Innovation; Science-based nutrition; Health care nutrition; Nutraceuticals
Settings: Switzerland; Global ; Science-based nutrition; Health care nutrition ; 2010 Nestlé Group sales CHF 109.7 billion ; 2010-2011
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