Commercial Director of the Prado wondering how you can use the loyalty card information to prepare the budget for the Fall 2008. The case discusses the importance of the subjective and objective information for profit planning. Spanish children's wear retailer neck and neck uses information, loyalty cards for tactical purposes such as advertising campaigns. Its management team is thinking about how to include this information in budgeting (profit planning) process. From an analytical point of view, it looks at the amazing results of the mailing campaign, which reveals the effects of insufficient update customer databases. In addition, these budgets in the case can be used to train the regression model selection and R-squared. "Hide
on F. Asis Martinez-Jerez, Katherine Miller, Christopher D. Ittner, Jasmijn Bol Source: Harvard Business School 15 pages. Publication Date: March 9, 2009. Prod. #: 109070-PDF-ENG
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