Commercial Director Prado wonders how to leverage the loyalty card information to prepare the Autumn 2008 budget. The case discusses the worth of objective and subjective information for gain planning objectives. Spanish children's apparel retailer Neck & Neck uses loyalty card info for tactical purposes, including promotional efforts.
Neck & Neck Leveraging the Club Neck Information Case Study Solution
Its management team is thinking about the best way to incorporate that info to the budgeting (gain planning) procedure. From an analytical perspective the instance looks at the surprising results of a mailing campaign that reveals the consequences of inadequate updating of the customer database. Additionally, the budgeting data in the event may be used to educate regression model selection and R- squared.
PUBLICATION DATE: March 09, 2009 PRODUCT #: 109070-HCB-ENG
This is just an excerpt. This case is about FINANCE & ACCOUNTING
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