New entrepreneurs in a difficult situation: Sixty-five percent of all seed startups in North America never make it to the next level of funding, and only 12 percent in the end of successful delivery of the product or service. Why even try? "Because my idea is better than the rest, and the numbers do not apply to me." We all have such "necessary illusions" in our minds, he says. Dangerous errors, on the other hand, are just that. Question is how to distinguish the necessary illusions and dangerous delusions? He argues that the answer to this question is to become an experimenter about his own life and in business, which makes you take outside of it. "Hide
on Mihena Moldoveanu Source: Rotman School of Management, 5 pages. Publication Date: September 1, 2012. Prod. #: ROT179-PDF-ENG
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