Naxos had become the world's biggest classical music label. By being an advanced cost leader it'd reached this lofty position. The business's chairman, Klaus Heymann, had been quick to make the most of a drop in the making cost of the fall of the iron curtain and CDs. Recording with artists and orchestras in eastern Europe and paying musicians one time fees rather than royalties, Naxos had developed an unique and powerful business model. Internet-based business had also been a first mover in the internet-based distribution of music. This case was used in the Second McKinsey/HSBC Business Case Competition.
Naxos Changing the World of Classical Music Case Study Solution
PUBLICATION DATE: September 01, 2009 PRODUCT #: HKU851-HCB-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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