This case describes the development and international expansion of Natura, a Brazilian cosmetics company. The company was founded in 1969, and have developed products using environmentally sustainable practices, and which were distributed using a model of direct sales. The company was very successful in Brazil, despite the challenging Brazilian economy. Natura has successfully entered the Mexican and French markets. In 2008, he considered entering the U.S. market. Describes the case of growth of the company, its principles of environmental and social responsibility, the culture and the organization, and its international expansion through 2008. He describes the American market, and the challenges and opportunities that Natura would face if he tried to expand in the U.S. "Hide
by Bruce McKern, Leonardo Yamamoto, Daniela Bouissou, David W. Hoyt Source: Stanford Graduate School of Business 41 pages. Publication Date: January 20, 2010. Prod. #: IB92-PDF-ENG
Related Case Solutions & Analyses:
Ganeden Biotech Inc.
Problems with Probabilities
Convergence 2008: Video Over the Internet
Symyx Technologies Inc.
Selling Biovail Short
Northern Forest (F): Policy Alternatives
Leading the Josie Esquivel Franchise (B)
Note on the FDReview Process for Medical Devices
DuPont Corporation: Sale of Performance Coatings
TATA STEEL LIMITED
