Natura: Expanding Beyond Latin America Award winner Prize Winner Case Solution
Abstract:
Natura is a well acknowledged and extremely concerned brand name in Brazil: it took pleasure in high brand name commitment amongst customers and the greatest retention rate amongst sales agents in the cosmetics market. The joint Head of states of Natura now desired to take the leap and go into industrialized markets in which the Natura worth proposal would resonate. The case raises concerns related to how Natura ought to broaden.
Pedagogical Goals:
The goal of the case is to talk about the procedure of internationalization and the structure of an international/global brand name. The case permits a conversation of the procedure by which a company need to make such a choice and the accompanying execution choices both in regards to marketing activities and modifications in the company structure to effectively internationalize.
This is just an excerpt. This case is about Marketing
published: 07 Jan 2006
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