Successful summer guitar camp company, founded by the artist-entrepreneur is faced with slowing growth, disgruntled professional (teaching) staff, an aging customer base and moving musical tastes. Product line extensions have been, so far not been successful. The case allows students to apply the tools of analysis and industry assessment strategies in unconventional surroundings, and to make recommendations for a successful entrepreneur with a background outside.
This Darden study. "Hide
on LJ Bourgeois, Orson Watson Source: Darden School of Business 35 pages. Publication Date: February 22, 1997. Prod. #: UV0593-PDF-ENG
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