A large chemical company has developed a new industrial maintenance item for which the marketing program and budget should be prepared. The case requires students to forecast the demand for the end user and enterprise-level clients to identify the elements of the marketing mix, as well as prepare a plan and budget. "Hide
by Richard N. Cardozo Source: Harvard Business School 3 pages. Publication Date: April 29, 1983. Prod. #: 583151-PDF-ENG
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