Vice-President of the National Association of Software and Services Companies (NASSCOM) reflects on the role of NASSCOM is currently playing: it was considered the "voice" of the software and services industry in India and have been extremely successful in promoting the Indian Information Technology (IT) in the world. Each success NASSCOM now forced to revise their goals to better adhere to the complex needs of a rapidly evolving process of IT-BPO (IT-BPO) industry in India. Vice President was invited to address the audience at a conference with the leaders of detail NASSCOM's strategic reorientation. NASSCOM as maintain its relevance in an industry that is considered a global leader? How would NASSCOM position itself in response to the desire of its president to focus on small and medium enterprises (SME) segment of the Indian industry, and also in response to the report, which defined the domestic market as a significant driver of future growth of the IT-enabled services? What role will play it, and how would he get there? "Hide
by Abhijit Gopal, Saeed Akbar Source: Richard Ivey School of Business Foundation 16 pages. Publication Date: November 18, 2009. Prod. #: 909M94-PDF-ENG
