In summer 2008, Nashville Predators "management team is considering a marketing strategy for the team. They thought it reasonable to consider the possibility of other markets hockey in North America, should the new owner to move the team. Administration was recorded as financial performance and success on the ice. They necessary for the creation of a comprehensive strategy, beginning with the recommended location and movement through specific recommendations on promotions, pricing, and customer focus. To help create the strategy, management team do the following: have an integrated tactical marketing plan, including revenue forecasts; defined marketing problems, working in very different markets, recognized that the choice of location of the city is largely limited to other solutions and tactics. Using this information, the management team can now identify their next steps, and what are your plans for the future should include. "Hide
on June Cotte, Jamie Duncan Source: Richard Ivey School of Business Foundation 30 pages. Publication Date: March 12, 2009. Prod. # 909A06-PDF-ENG
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