In the early days after the loss of the shuttle Challenger and its crew in January 1986, NASA officials did not want to talk to the media and the public. Siege mentality has taken, and the press and the public responded harsh criticism and inquiry. The case describes the harmonious relationship of NASA with the media before the Challenger, and the many obstacles faced by William Sheehan, when he went to try to restore NASA image and relations with the media after the Challenger. These include the special problems faced by public institutions with a history of poor internal communication, and is compounded by difficulties in trying to establish an effective internal policies, as well as trying to restore the confidence of the media and deal with the investigative probes. "Hide
by Stephen A. Greyser, Norman Klein Source: Harvard Business School 18 pages. Publication Date: August 30, 1990. Prod. #: 591009-PDF-ENG
Related Case Solutions & Analyses:
eBay’s “Connected Technologies”: Innovating Customer Engagement in the Retail Industry
Philips Versus Matsushita
Empathy on the Edge: Scaling and Sustaining a Human-Centred Approach to Innovation
Discovery Limited
Scale Effects, Network Effects, and Investment Strategy
The Indian Tiger Prowls in Africa: Bharti Airtel’s Acquisition of Zain Africa
Women’s Tennis Association in Asia – But Where? (A)
Parkview Foundation
What Every CEO Needs to Know About Nonmarket Strategy
Humana’s Bold Goal: 20 Percent Healthier by 2020
