NASA After Challenger: Restoring an Image Case Solution
The problems consist of the unique issues dealt with by public organization with a background of bad internal interaction, and the intensified troubles of trying to produce reliable internal protocol while likewise attempting to bring back trustworthiness with the networks and handle investigatory probes.o
In the days adhering to the loss of the space shuttle Challenger and its team in January of 1986, NASA authorities hesitated to interact with the media or the general public. A siege mindset took hold, and journalism and public reacted to the extreme criticism and query. The situation explains NASA's good relationship with the media prior to the Challenger, and the many challenges William Sheehan dealt with when he actioned in to try to bring back NASA's image and partnership with the press after the Challenger.
PUBLICATION DATE: August 30, 1990
This is just an excerpt. This case is about SALES & MARKETING
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