This case illustrates the process and challenges of developing a new product, and then make it a reality. It covers a lot of the development, production and launch challenges facing entrepreneurs with limited resources. It does this in two ways: the product designer and entrepreneur and business owner. So the questions are creative and practical. "Hide
by Wee Beng Geok Source: CCP in Nanyang Tech University 12 pages. Publication Date: September 21, 2006. Prod. #: NTU009-PDF-ENG