Nanosolar is a start-up companies in the clean technology sector. He expects that one of the first manufacturers to produce thin-film solar panels using copper indium gallium (di) selenide (CIGS) technology. Although this is less efficient in producing electricity than Polysilicone, it is much cheaper, too. As he is about to enter the market, Nanosolar is facing the decision on which market to enter. Should he try to go to the European market, which has established preferential tariffs? Or should it enter into the nascent but growing market for the U.S.? "Hide
by Thomas Steenburgh, Alison Berkley Wagonfeld Source: Harvard Business School 28 pages. Publication Date: August 31, 2009. Prod. #: 510037-PDF-ENG
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