Gauri Nanda, the inventor of Clocky, an alarm clock that rolls off the bed stand and makes his owner to find it, we have to make important decisions about the future of her fledgling company. Available Clocky signs show decreases, it must decide whether to continue its focus on the category of the alarm, or to branch out into new categories. If the former, then the question is, what wire segment and the opportunities to develop, and if the latter, the question is whether the concept of "humanizing technology" is that consumers value in other areas. Addition, Nanda has to decide how to continue the marketing and Clocky his successors, given the potential for cannibalization. Clocky success was largely due to the increased media interest and coverage, it is not clear, such attention will be transferred to other new product efforts. Students will present a number of new product concepts and findings, both qualitative and quantitative market research. This allows a rich discussion of how managers can think creatively about the consumer experience to inform their innovation strategies. "Hide
by Elie Ofek, Jill Avery Source: Harvard Business School 24 pages. Publication Date: May 23, 2011 year. Prod. #: 511134-PDF-ENG
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