Nalli Silk Sarees Private Limited has been a family owned and operated business that retail Indian ethnic wear. This 83-year-old company has enjoyed impressive growth with a $ 95 million turnover, 22 retail footprint, and surpassed its competitors to become the only player in its segment to have a national presence. Headquartered in Chennai, India, the company has built its unique national brand, emphasizing innovation, customer-oriented practices, the quality and integrity of the retail store operations. In 2011, with the change in the dynamics of the Indian apparel market, the company began to face serious competition from small and large Indian and foreign retailers. The company's chairman, Dr.Nalli Kuppusamy Chetty, announced a $ 25 million expansion plan and proposed the opening of 12 new stores in the next two years. This case focuses on the company's pricing strategy, merchandising process and product range to support the competitiveness and overall quality of customer service. "Hide
on VG Narayanan, Namrata Arora, Vidhya Muthuram Source: Harvard Business School 12 pages. Publication Date: July 9, 2012. Prod. #: 113004-PDF-ENG
Related Case Solutions & Analyses:
Super 8 Motel- Guelph
Inverness Medical Innovations–Born Global (A)
City Year Enterprise
Regency Plaza
Emotion in Negotiations: An Introduction
A Note on Funding Digital Innovation Startups
New Balance Athletic Shoe, Inc. (Abridged)
iPremier (B): Denial of Service Attack (Graphic Novel Version)
Developing a Common Language About IT Risk
How to Monetize Your Data
