This FocusCase is about a CEO who took upwards of a spin off from a research institute, became the new firm's worker #1 and attempted to turn this lab notion into a prototype, then get it ready for industrialization, and finally sell it to a very demanding customer, while confronting some major disasters on this way.
Nacre (A) Turning a Lab Idea into a High-Growth Firm Case Solution
Beside the challenge of finding the product (an incorporated hearing protection and communication apparatus) working and a distressing failure with a contract manufacturer, this instance also displays how a tiny team from a small town in Norway attempts to sell a highly advanced merchandise to one of the most difficult markets and clients: the military marketplace - and especially to the US military. Moreover, the company has to require an extremely important tactical decision: should they completely concentrate on the high-risk military market or instead on the less-demanding industrial marketplace or even on both at the same time?
PUBLICATION DATE: January 12, 2011 PRODUCT #: IES484-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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