Two partners of a business were contemplating about adding more product lines to their global custom software business in Canada. From the year 2009, the company Myplanet had grown ever more concentrated, in turn yielding an increase in average project size to a staff that grew from six to 100 as well as US$1 million. Until they created RelayRobin, a method which was similar in capacity to Skype, both associates had achieved their outstanding increase nearly alone through custom projects for big, well-known U.S. customers. In seeking the following important growth markets, they identified communicating services - in the telecommunications business, particular - as a prime chance. Targeting telecom carriers had produced unsatisfactory results, therefore Myplanet instead elected to turn to original equipment manufacturers. The early results were encouraging.
This is just an excerpt. This case is about SALES & MARKETING
PUBLICATION DATE: June 15, 2015 PRODUCT #: W14806-HCB-ENG
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