This case and its companion, "Centralia Construction Corporation" (UV0345), are materials for the exercise in role-playing and negotiation. Exercise of distributive bargaining situation with price negotiations for the construction of the building (there are some minor features to create mutual value). Myerson is a buyer of the building.
This Darden study. "Hide
by Sherwood C. Frey, Phil Lederer Source: University of Virginia Darden School Foundation 5 pages. Publication Date: 05 April 1991. Prod. #: UV0428-PDF-ENG