My Kind of Cakes: An Expansion Dilemma Harvard Case Solution & Analysis

My Kind of Cakes: An Expansion Dilemma Case Solution

My Kind of Cakes (MKOC), a cake shop in Ghaziabad, India, had actually sculpted a specific niche for itself with its special bakeshop items, quality food, and exceptional service, all provided at an affordable cost. Within 5 years of opening, the service had actually thrived, growing in worth from 7.2 million in 2012 to 19.5 million in 2016. Should he construct a digital platform to increase awareness of his brand name or release a commitment program to enhance MKOC's consumer relationships?

This is just an excerpt. This case is about GLOBAL BUSINESS

PUBLICATION DATE: April 28, 2017

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