This case study analyzes proposal and his concept, Fabio Middlestaedt, and enactment of My Chevrolet.
My Chevrolet A Case Study of Brazilian Innovation and Entrepreneurship Case Study Solution
As is the General Motors along with General Motors Brazil, the Brazilian automotive market is explored in regard to the American and other global markets. An appendix outlining the results of the case is offered, as are teaching notes for classroom utilization.
PUBLICATION DATE: March 15, 2013 PRODUCT #: BH524-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE