MuMate, a fictional cult drink firm, requires capital to fund national growth. Its cofounders, who've bootstrapped to this point, are now negotiating with venture capital firms to raise a $3 million funding round.
The case describes factors that have fueled its rapid recent increase, business model, and MuMate's beginning, early history. As the case concludes, the cofounders are conversing whether to raise the funds from VCs, angels, or asset-based lenders. The cofounders share their concern about valuation and whether investor will seek to modify the strategy and organizational culture of the company's.
PUBLICATION DATE: January 18, 2013 PRODUCT #: 813085-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
Related Case Solutions & Analyses:
United Cereal: Lora Brills Eurobrand Challeng
Business Plan The Stone Appeal Jewelers
Mediated: How the Media Shapes your World and the Way you live in it
Who Is This Guy?
Brink’s Company: Activists Push For A Spin-Off
China’s Renminbi: “Our Currency, Your Problem”?
Levi Strauss & Co. (C)
Silkor Laser Medical Center
A-CAT Corp.
Ajax Petroleum
