Mueller-Lehmkuhl sells clothing fasteners and rents joining machines. She considers these two products as effectively a single item and the value of them, respectively, fixing the high returns and mounting machine at a loss.
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The cost of the system distributes the cost of connection to the machine hardware. The Japanese entered the market and found a way to unleash the two products. As a result, they challenge the European way of doing business. The case asks students to analyze the real cost of production and profitability. "Hide
mueller-lehmkuhl gmbh case solution
by Robin Cooper, Dagmar Bottenbruch Source: Harvard Business School 13 pages. Publication Date: September 25, 1986. Prod. #: 187048-PDF-ENG
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