In 2006, Mudra Communications (mudra), the third largest advertising agency in India, in the middle of the institutional changes that information technology (IT) is considered the top management as an enabler. IT configuration of the witnesses to go to the wise from manual systems Enterprise System (ES), which was developed within the eight members of the IT team, led by Executive Vice President (Technology) Sebastian Joseph. As he prepares for the implementation of the first module ES, known as mudra Business Operations Support System (mboss), covering 70 percent of the agency, Joseph faced with some managerial dilemmas related to the planning of deployment, end user training and change management, the new system will lead to agency. He also makes a choice between outsourcing ES architecture and owning it, and between development outsourcing remaining seven modules and their development within the country, as before. "Hide
by Nicole RD Haggerty, Shankar Venkatagiri, Ramasastry Chandrasekhar Source: Richard Ivey School of Business Foundation 18 pages. Publication Date: September 13, 2011. Prod. #: W11170-PDF-ENG
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