Please note, it is suggested that this case be used with the associated spreadsheet Bill Young, CEO and president of MTI was at the time of the terrorist attacks on the World Trade Center in Victoria, BC on September 11, 2001. Bill understood that his Seattle, Washington-based market research company faced numerous challenges in the aftermath of the strikes.
MTI Cash Budgeting in Times of a Sharp Business Downturn Case Solution
This was especially true since reputable market research depended significantly on consumer confidence and perceptions about the future. Young was uncertain about the way to respond to the challenges he faced. Bill Young is trying to develop modified cash projections and to determine whether staffing reductions and other cost-saving measures will be needed in order to maintain the fiscal well-being of the business.
PUBLICATION DATE: December 23, 2009 PRODUCT #: 515S23-PDF-SPA
This is just an excerpt. This case is about SALES & MARKETING
Related Case Solutions & Analyses:
Scope and Challenge of Business-to-Business Marketing
Braniff International: The Ethics of Bankruptcy (A)
Krohne’s Entry into the Chinese Market
Yammer (A)
Eureka Forbes Ltd.: Managing the Selling Effort (A) (Photonovel Version)
Embrace (D): Building the Business Model
I-Star: Expanding in North America
Olam International
Longchamp
Legendary Entertainment: Moneyball for Motion Pictures
