Jan Bakke, founder and chairman of the Norwegian-based MRI, plans U.S. entry market strategy for cardioscope - his electrocardiograph system. As MRT to get a foothold in the U.S. market compared to competitors that have been around for 50 years? How could he be sure that the Metro will be able to protect yourself as soon as it came on the market? Which segments have its purpose, and how it should position itself? "Hide
Mohanbir by Sony, Benjamin Hill, John Miller, Peter Nylund, West Robbins, Richard Wharton, Severin Borut-Zaslavoglou Source: Kellogg School Management 21 pages. Publication Date: January 1, 1996. Prod. #: KEL099-PDF-ENG
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