All through the month of November, several men in Canada and all around the world took part in Movember by growing moustaches and gathering pledges. As a not-for-profit organization, Movember Canada strived to raise awareness and money for men's health, specifically prostate cancer. An interesting challenge was faced by the community development supervisor for Movember Canada.
Movember More Mo Sistas Case Study Solution
It also supplied an important chance to change attitudes towards men's health, although the contribution of more women represented a significant opportunity to make a large impact with monetary fundraising. The manager needed to determine how the organization could attract and involve more girls in combating with a health issue which was not their own. Compounding the dare was the simple and efficient campaign operated by Movember Canada, which relied on low administrative costs and a lean team.
PUBLICATION DATE: September 26, 2013 PRODUCT #: W13404-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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