Mountain Equipment Co-op (MEC) is a well known Canadian retailer of outdoor clothes and gear. While it carries a variety of branded products in its stores, a key source of gains is its private label line of products, which crosses the whole range of products.
Mountain Equipment Co-op The Private Label Strategy Case Study Solution
The challenge MEC confronts is how to sustain while recognizing that these private labeled products might be direct competitors of MEC's assortment of international brands to develop and launch innovative private labeled products. MEC requires to be able to come up with its line-up without being seen as infringing on intellectual property or being too much of a "follower." In evaluating how MEC can develop its line up, students may review MEC's approach as a co-operative (in which it places itself as being different from corporations) and its design philosophy.
PUBLICATION DATE: July 13, 2012 PRODUCT #: W12055-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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