Mountain Equipment Co-Op (MEC) is a well-known Canadian retailer of outdoor clothing and equipment. While stocks range of branded products in their stores, the main source of profit is its private label line of products, which cover the entire range of products offered in the MEC. MEC problem person as to continue to develop and launch innovative private labeled products, while recognizing that these private labeled products are direct competitors in the MEC range of global brands. MEC should be able to develop its line of not being seen as an infringement of intellectual property or too many "followers." In assessing how MEC can develop its line, students can review the MEC as a cooperative philosophy (in which it presents itself as a non-corporation) and its design philosophy. "Hide
by Matthew Thompson, Ken Mark Source: Richard Ivey School of Business Foundation 15 pages. Publication Date: July 13, 2012. Prod. #: W12055-PDF-ENG
Mountain Equipment Co-op The Private Label Strategy Case Study Solution
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