PepsiCo faces criticism after releasing a collection of on-line ads for Mountain Dew that featured a furious Mountain Dew-drinking goat, a beaten white woman on crutches as well as the goat in a police lineup of all black men.
Mountain Dew The Most Racist Soft-drink Commercial in History Case Study Solution
Several critics are offended by the ad's portrayal of violence toward women and racial stereotypes. As the public outcry propagates, Mountain Dew's senior brand manager needs to formulate a plan of action or risk damage to one of its billion-dollar brands
PUBLICATION DATE: July 30, 2013 PRODUCT #: W13313-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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