Motorola and the Microprocessor Industry in 1996 Case Solution
Abstract:
The case narrates the record of the semiconductor industry, the increase to supremacy of Intel, the background of Motorola and its challenging placement in microprocessors and the OBJECTIVE Alliance in 1996.
Pedagogical Goals:
The case permits one to highlight: Industry characteristics in a high innovation industry The significance and practice of supply chain control and vertical combination The choices of a company which loses a requirements fight
This is just an excerpt. This case is about Strategy
published: 09 Jan 1997
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