This is the third and final part of the case on Google AdWords campaign for Motorcowboy, online source for customized shoes, Darden outlined the group's recommendations for future efforts. "Hide
by Paul W. Farris, Robert Maddux, Timothy Harr, Martha Gray, Gautam Kanaparthi, Prateek Srivastava, Matthew Weiss Source: Darden School of Business 2 pages. Publication Date: August 9, 2011. Prod. #: UV5781-PDF-ENG
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