An online source of custom footwear, this third and final part of the case about a Google AdWords campaign for Motorcowboy, delineated the Darden team's recommendations for future efforts.
Motorcowboy Getting a Foot in the Door (C) Case Study Solution
PUBLICATION DATE: August 09, 2011 PRODUCT #: UV5781-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING