Creativity in all fields, including business, thrives under intrinsic motivation - the desire to do something because it is interesting, involving, interesting, satisfying, or personally difficult. This paper presents a component theory of organizational creativity and innovation that defines the factors - including intrinsic motivation - the definition of human creativity. This article also shows how the working environment can influence individual creativity. "Hide
by Theresa M. Amabile Source: California Management Review 20 pages. Publication Date: 01 Oct 1997. Prod. #: CMR096-PDF-ENG
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